By Gareth O’Sullivan, Social Media Influencer (@_GarethG) Facebook can be a brilliant social network for your business providing you have a good Facebook marketing strategy laid out. Unfortunately, it's not as simple as posting content and then expecting hundreds of people to come straight to your page. You need to publish content that your audience will find interesting and want to engage with. People don't want to know about your products all the time. You need to vary your content. People come to Facebook to socialise with others, stay up-to-date with the news and see what their family and friends are up to, not to be faced with advertising. In this article, I will be covering 7 tips that you can take away today and apply to your Facebook marketing to get the best engagement as possible. Facebook Tip #1: Photos Sharing photos on your Facebook page is known to get engagement, of course, if your images are interesting, eye-catching and suitable for your audience. Rather than posting several lines of text, why not include it in your image and reduce the text down. Make the image eye-catching and add some shorter text in the post with your image. You can even get creative like Subway did and shared an interactive 360 photo promoting their Sub of the Day. Facebook Tip #2: Videos We all know videos do well on Facebook, don't we? Let me guess, you've watched a video on Facebook before and then thought it was quite interesting or funny, so dropped a like and maybe a comment, then visited the Facebook page to look at more of the content available...am I right? So that was a success for the page owner, now that's what you want to achieve for your Facebook page. You want people to view your content engage with it and then proceed with looking at your page, checking out even more of your content you have posted. In order for this to be a success, you need to make sure your video content is eye-catching and entertaining. Nobody will want to watch a video that's boring or not put together well. Sit down, and think of how you will put together the masterpiece. There are many tools available that allow you to create stunning videos on your phone. My favourite one is VidLab. Facebook Tip #3: Trending content Depending on your audience and industry you are in, you could potentially jump on the bandwagon and share suitable related content to what's trending on Facebook. Before, you go ahead and do so, make sure you research that the trending topic is positive and will relate to what content you will be posting. Facebook Tip #4: Audience Insights / Timing By far one of the best features on a Facebook page is the audience insights. You can learn so much about your fans, such as where they are from, their age range, what actions they perform on your page, when they are online etc. Use these insights to your advantage! When I schedule content on my Facebook page, I will always make sure I post when my fans are online. To find out when your fans are online, head over to your page and click on the "Insights" tab at the top, then click on the "Posts" tab on the sidebar. Posting when your fans are online, will help the chances of your content being seen and potentially engaging with it. Facebook Tip #5: Asking questions (emojis) Another great way to increase engagement is to ask your fans questions. Try to make the questions interesting and add some fun to it by telling them to use the Facebook reactions. Not only will then increase your engagement, but your post will then also be shown to their friends and followers which may result in even more engagement on your content. So give it a try sometime! Facebook Tip #6: Facebook Ads One way to increase engagement is by using Facebook Ads. Running a successful ad on Facebook will help increase your engagement and also potentially gain some extra fans along the way. There are various Facebook ad types that you can run. If you interested in Facebook Ads, I would suggest looking into them more here. Facebook Tip #7: Using Hashtags / Tagging Users The last tip for this article is using hashtags and tagging users. This is completely free so why not take advantage of it? I see so many companies just sharing articles without hashtagging and tagging the original authors. Hashtags: Including Hashtags on Facebook posts isn't as popular as including them on Twitter. That's one of the reasons why not many people or companies use them as much. Hashtags do actually help increase your reach on Facebook, so you should try to take advantage of them, but make sure to use them effectively. It's not a good idea to include more than 3 hashtags in your posts. Try to include at least one or two, and make sure they are common ones that people would search. There's no point including a hashtag that isn't used much... Tagging users: Tagging other people on your Facebook posts can be much more effective than including hashtags. When you tag someone on your post, they will be notified and sometimes they may even share the post to their friends and followers. Also, depending on the user's privacy settings, their friends and followers may see the post that they have been tagged in. If you want to go a little further, you could use a tool like Brand24 to monitor what your audience are saying about you and therefore you can then be quick to react and engage. This can help with increasing engagement on your Facebook page as your audience will notice you engage with people mentioning your brand, whether it be via hashtags or mentioning your company direct. So there you go, that's all for this post. I hope you've found these Facebook tips useful! If you have, please drop a comment and let me know what you think of them. Whilst you're at it, don't forget to drop a like on my Facebook page here.