Twitter is great for increasing your social media presence. There are many things you can do to increase your tweet impressions, clicks, followers etc.
Using hashtags on Twitter is one of many ways to increase the above – if used correctly. By the end of this blog post, you will know how to find the most relevant hashtags to use in your tweets so that they get noticed. Before I go any further, it’s vital to make sure you are not making these 6 twitter marketing mistakes.
With over 320 million monthly active users on Twitter, it can be hard to get your tweets noticed – especially if they don’t include a hashtag. That’s where the social media tool RiteTag comes in handy. This tool has various features that are helpful to small and large businesses that use social media. Today we’ll be looking at the hashtag search feature.
First of all, you’ll need to head over to the RiteTag Hashtag Search page. On this page you’ll see the current trending hashtags.
In the top left of the page you should see a search box. Type in the hashtag you are thinking of using. For example, if I was to put together a tweet about content marketing, I would type “contentmarketing”.
As you can see from the above, not only has it shown me the stats for the exact match “#contentmarketing” but it has also shown similar hashtags that contain “contentmarketing”. By looking at the results, we can identify suitable hashtags that will help our tweets get noticed.
RiteTag colour codes the results to give us an idea whether they are worth using them or not. The key for this is below.
Since we can see the hashtag has been coloured green and recommending us to use the hashtag, we can take a further look into the stats of the hashtag by clicking “View Stats”.
This will provide us with more in-depth information about the specific hashtag. We can see how any unique tweets are published using the hashtag per hour, how much exposure the hashtag receives each hour, how many retweets per hour etc.
If we were to use the hashtag “#marketing”, our tweets would be lost in the crowd due to how many people are using this hashtag. Due to this reason, it would be more suitable to find other relevant hashtags that related to the content being published.
Below you can see other hashtags that include the word “marketing” and these are hashtags that will get our content seen.
Using this tool when creating content to publish on Twitter will help with increasing your tweet exposure, potentially resulting in more clicks and possible followers.
To view more detailed stats about the hashtag and gain access to other features, you are required to upgrade your account. The lite version($11/month) is quite handy and has some great extra features.
RiteTag also has a browser extension available on Google Chrome, Firefox and Safari. The extension is very useful and helps you find relevant hashtags more efficiently. To install it, just head over to their site and click on the install extension link on the navigation menu.
So there you go, that’s how you can find relevant hashtags to include in your twitter posts.