By Gareth O’Sullivan, Social Media Influencer (@_GarethG)

How to Create Stunning Content for your Instagram for free

So you’re an Instagrammer and looking to improve your content for free, without the need to pay for a designer?

If that’s the case, then you’ve found the right article.

I own various Instagram accounts and currently manage the Creation Agency Instagram, here’s some of the content I’ve created and published. You can check out more over here

The content created above was done in under 7 minutes. Pretty good content right?

Now, you’re about to find out the secret to creating amazing content for your Instagram.

The main tool I use is called Canva, it’s a free tool and very useful for creating content for your social media, blog post images, video thumbnails etc. There are also ready-made templates for you to edit.


Canva is really simple to use and very useful, Jason Burrows (@jasoncreation) has created a short video on how to use and create content using the tool which you can watch here.

But where do I source the images from? That’s what I’ll go into now.

Two ways I source images for my content.

  1. UGC (User Generated Content)
  2. Stock Image Sites


This is by far one of the best ways I’ve found to find suitable, stunning content that isn’t all the same on stock image sites. User Generated Content is also great for engagement and will help make your content look even better!

For the Creation Agency Instagram, I will find a quote that is suitable and then think of images that would relate to the quote or specific project I am working on.

Once I’ve found the right image, I’ll then place this into Canva and finish off editing the text and anything else.

When it comes to posting the image, I will *always* credit back to the original account, most of the time this will also increase engagement as they may interact and spread the word that you’ve featured their image in your content.

To find the best UGC content, you will want to either search hashtags for the suitable images or find influencers that post the certain type of content and then use Instagram’s recommended accounts feature to find other users that may also post the content you are looking for.

My favourite Instagram accounts for content can be found below.






Stock Image Sites:

The other way I source images if I have no luck on Instagram (very rare!) is to use stock image sites. Most of the time I’ll load up Unsplash and search their amazing selection of photos, if I’m after some funky crazy images I’d check out Gratisography. I’d also recommend Pixabay for images too.

Of course those are free images you can use so the quality of them may not be as great, if you are looking for high quality and more selection then shutterstock would be a good alternative.

That’s all for now! It’s time for you to get started creating some awesome stunning content ?

Feel free to tweet me the content and I’ll most likely give it a share!

Make sure to follow me on Instagram and Twitter for more.

(Featured Image credit: @chiggalo)

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