If you prefer to publish content that will include text then I’d suggest using apps like Canva. This tool is brilliant and very useful to create stunning images on Instagram. Here’s another example of what can be done in Canva.
Once you’ve got an idea of the content you’ll be publishing, you need to have a plan on how often you will publish. Ideally, you should share content on Instagram at least 3 to 4 times a week, however, if you’re able to share content every day then and apply these top tips then you’re on your way to Instagram success. 3 - Identify target audience ~ follower growth Gaining followers on Instagram is great, but are they really targeted and find your content interesting or are they just expecting you to give them a follow in return? To gain a targeted Instagram following for the best engagements on your post, you need to identify suitable “Influencers” on the platform that specialise in your industry. Once you’ve found these influencers or large accounts, you can then look more into the followers of those accounts and identify if they are part of your target audience. If they are, then you should see what kind of content they engage with, who they follow etc. This can be a long process however once you’ve found the top accounts that have a great targeted following, you can then start engaging with those followers and more than likely if they find your content interesting they will check out your profile! 4 - Discover suitable hashtags Whilst it’s great to use various hashtags in your social posts, it’s vital to make sure they are suitable and actually help you reach a larger audience and increase your engagement. Every time I post on Instagram, I’ll check out and research some new hashtags to use to increase my reach and post engagement. A great way to discover top hashtags is to use Instagram’s search feature. Go ahead and type in a specific hashtag for example “#Entrepreneur”, you will see various other hashtags such as “#Entrepreneurmindset” “#Entrepreneurlife” etc. It’s a good idea to jot those down on the notes app on your smartphone. When you click on one of these hashtags, you will also see the “related” hashtags at the top, jot those down too and include them in your posts. These will help your post reach even more people that browse and share content using those hashtags. 5 - Engage, engage, engage After identifying your target audience via hashtags, influencers and large accounts, you should then start to engage with them. Not just by liking their content, but leave an interesting comment that shows you have actually took the time to write and not just an emoji or random message. You can also engage with them by following their account, tagging them in suitable posts etc. A successful process I have found that works for me is by finding my target audience, leaving a like on their content, then 5-10 minutes later, leave a comment and maybe follow them. They will then get different notifications at different times which then, they may decide to check out your profile and potentially engage and follow you. I hope you found these tips helpful, if you did, let me know in the comments or drop me a tweet @_GarethG! Don't forget to connect with me on Instagram too!
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